Wednesday, 11 March 2015

When bland is not a brand

And nothing has happened in  the world today apart from Jeremy Clarkson appearing to have stepped out of line again - no wars, no injustice, no tragedies worthy of mention.  Just Jeremy Clarkson.

The not so fine details have not yet emerged regarding the alleged fracas, but the BBC has a huge problem. Jeremy Clarkson makes them money.  Can they really afford to sack him? But if action is not taken they will find themselves in a very difficult position.  However how can a 'last warning' ever be taken seriously, if it is not a last warning?

Meanwhile Jeremy Clarkson has generated huge support online, 500,000 people have signed a petition to have him reinstated!  What!!!?  Petitions about health/moral/injustices pail into insignificance...

I have watched Top Gear very occasionally - like once every 10 years.    Jeremy has made a career over sailing close to the edge, which is part of what made him interesting to watch.  He said the sort of outrageous things the joker in the class said, when you were at school.  The guy who could always come back with the perfect answer to the teacher.  He knew that bland is not a brand.  But once you become a brand, how easy is it to know where the image ends and the person begins?  If Top Gear was to stop if would not effect me.  What bothers me is the feeling that anyone is could be beyond justice. Fortunately the prime minister has stepped in and described him as 'a huge talent", which should be the kiss of death to his hopes of staying with Top Gear at the BBC, as Cameron is not renown for making wise judgements!

Can the BBC afford to keep, or lose, the joker in the pack? Has the strongest brand become the weakest link?